Blogging and Affiliate Marketing

Sunday is talk about business day and today I want to talk about affiliate marketing.  There is quite a lot of information online about starting a blog.  The same can be said about affiliate marketing.  There is quite a lot of hype online about becoming an affiliate marketer and making millions.  There is also quite a bit of bunk online about affiliate marketing.   You have to go through hours and hours of junk to find one or two tidbits of useful information.

Blogging has always been a great platform to use to become an affiliate marketer.  The problem is that not all bloggers understand how to monetize their blog for the maximum profit.  Monetization is the ultimate goal, but how you go about it will define if you make any money from your efforts.

This article from Mashable points out 4 simple steps to use to monitize your blog properly.  I found this article to be pretty basic but informative.  I hope you can use this information and get yourself started in your own business.

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4 Steps to Monetize Your Blog Through Affiliate Marketing

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

While there are currently tens of millions of blogs worldwide, close to 60 million powered by WordPress alone, many bloggers are not yet monetizing their sites. If you’re one of these bloggers, a good place to start is with affiliate marketing: directing readers to a product or service in exchange for a commission on the sale (or other action) when it occurs.

“If an individual is looking to monetize their blog, I would make a strong case for affiliate marketing as the best avenue for doing so,” says Josh Waldron, founder of creative design firm Studio JWAL LLC. “Blogs with quality content attract loyal readers. Since readers benefit from the content offered, they grow to trust the authors of that content over time. Consequently, an author’s blog posts are a logical place to promote relevant products and services without compromising the integrity of the content.”

Here are four quick steps to monetizing your blog through affiliate marketing.

1. Choose Relevant Affiliate Programs

Affiliate ads pay per action, which means that readers will need to click on the ad and then either sign up or register for something, or make a purchase before you get paid for the action. The more relevant the ad is to your content, the higher the likelihood visitors will click on the ad and perform the desired action.

So, what type of affiliate program will provide the most relevant ads for your blog? If you’re focused on a particular topic, you will want to join affiliates specifically associated with your content. For example, if you have a photography site, you might apply to be an affiliate with a camera equipment dealer.

Many bloggers start with Amazon Associates since Amazon sells millions of diverse products that are likely to be a fit for most bloggers. Amazon pays commissions of 4% to 15%, depending on volume and product type.

Read the rest of this short article here.

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