Pay Per Click Advertising (PPC)

Sunday we talk about business, and for me that means online business.  I was going to post something entirely different but then came across this article about Pay Per Click advertising on Google Adwords.  This is a concept that is really hard to get your head around, but if you want to make any money online and you want your online business to be successful, this is something you need to learn.

Google Adwords is probably the easiest and safest PPC network for a beginner.  It has so many controls built into it already so the new user doesn’t have to fear losing a lot of money.  You, the user, actually control what it will cost you to use the network.  You also have control over where your ad is placed.  You will only pay Google if someone you market to clicks on your ad and goes to your site, hence pay per click.

PPC is a useful advertising tool and should be in your business marketing arsenal; that said, it is a tool that you need to take a bit of time and learn how to use and Google makes that easy, too.

Google Adwords has instructions given in small bites that will help you understand the process and hopefully help you see the benefit of using PPC.    Please read this entire article at the source and get started learning a profitable way to market your business online.

Pay Per Click Advertising (PPC)

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google’s reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

pay per click advertising

John Lamb/ Digital Vision/ Getty Images

 

The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google’s popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

How PPC Advertising Works

With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.

How much you pay for each click depends on how much you’re willing to bid for your selected keywords, and in Google AdWords, to some extent on your “Quality Score”.

The higher your bid (and, in Google, the higher your Quality Score), …read the rest here.

 

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